The design phase is the most important and is key to the success of a new product. The concept therefore does not concern only the first presentation of ideas, but is immediately expressed as the result of the sum of those factors that will be fundamental for the definition of the design of the product made from plastic. Research, competitor analysis, market positioning, CMF, user interaction: these are just some of the aspects that we analyse before sketching what will be the next product to be produced. To determine the success of an item on the market, we start from the strategic concept. This is enhanced by our desire to concretely contribute to the production of plastic items that really make a difference on the market: this is why we offer original and functional design proposals.