3D printing or additive manufacturing technologies are gaining more and more ground in industrial production, but today they are often still used only as a way to reduce investment costs or production times. Generative design is very important in the field of additive manufacturing, i.e. design and engineering that take advantage of the freedom of technology to add material only where needed. For this reason, within the powerstudio division we have decided to make available to our customers not only the latest technologies, but also state-of-the art 3D modelling and design in general. To learn more about 3D printing click here. Generative design allows us to improve and speed up the design and creation processes of plastic products, optimisations to which we always pay close attention.